You're Not Talking About It Enough.
When it comes to most entrepreneurs, salespersons, and business owners, they often don't have an offer problem; they have a silence problem.
Small Business
Posts
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The 2 Critical Needs for a Successful Airbnb (Location + Niche!)
Most Airbnb advice focuses on the wrong things. Furniture, automation, smart locks, pricing tools, and welcome baskets. All of that matters — after the hard decisions are made.
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Make Your Name The Solution: Building a Brand
The strongest brands solve problems, reduce friction, and create trust on sight. When done right, your name becomes shorthand for the solution.
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Simple Negotiation & Influence Tactics: For Salespeople, Business Owners, and Real Estate Agents
Learning to negotiate — and do so effectively — can be one of the most intimidating aspects of entering a career in sales. Here are some easy and effective ways to improve your negotiation skills, influence conversations, and become a more compelling salesperson.
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Strategic Vision: Making SWOT Your Second Language
Most people treat SWOT like a worksheet. Fill the boxes, file it away, move on. The real unlocking comes when SWOT becomes a reflex. You scan a room, a deal, an email, a snippet from a podcast, and your brain tags what you see: strength, weakness, opportunity, threat.
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The 5 Underutilized Images You Need to Build Your Brand
When someone visits your website, social media profile, or even your business card, they form an impression before reading a single word. That impression comes from your visuals — the tone, consistency, and quality of your imagery.
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20 Unique Client Gifts From Amazon People Actually Want: All Budgets
Finding standout, thoughtful client gifts is an age-old problem. Nobody wants a mug with your logo. Nobody wants an ugly dish rag with an inspirational quote, and you probably don't want to break the bank to make your clients happy.
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Ways to Market to Realtors and Homeowners (for Home Inspectors, Mortgage Brokers, Contractors, and Local Businesses)
Realtors are the underused, overlooked, and poorly-marketed-to resource for any business owner or independent contractor looking to reach more clients. A successful, full-time Realtor may assist anywhere from 15 to 100+ clients per year. That is a huge opportunity for you.
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Create Your Client Avatar To Find More Perfect Clients
The concept of the Client Avatar is simple: Imagine your ideal client, the one that you would happily serve every day. Define them in detail, and then tailor everything you do in your business to serve that person.
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The Better Onboarding Box: A Rare and Striking Client Experience Through Gifts
The ultimate goal behind introducing a client onboarding box into your systems is client satisfaction. In the digital age, the art of a physical gift often goes under appreciated, especially when that gift arrives nearly instantaneously.
