One of the biggest mistakes agents make with buyer leads is assuming they need to constantly “follow up” to stay relevant. Most buyers do not want endless check-in texts asking if they are “still thinking about moving.” What they actually want is access. They want to feel like they are hearing about opportunities before everyone else does.

That is where a weekly (or monthly) “insider scoop” newsletter becomes incredibly powerful.

Instead of sending generic market reports or automated MLS drips, send a curated Thursday email with the most interesting things coming to market, the listings that are expected to move quickly, and the open houses actually worth seeing that weekend.

The key is that these do not even need to be your own listings.

Some of the best agents build networks around this. They partner with other agents, preview upcoming listings before they hit the market, and exchange exposure for early access. If another agent has a strong coming soon listing, feature it in your Thursday roundup. Most are happy to have additional attention before launch.

Over time, buyers begin to associate you with being plugged into the market in a way Zillow never could be. They start opening your emails because they feel like they are getting the real story behind the listings, not just another automated feed.

A strong version of this email might include:

• A few coming soon listings with your commentary
• “This one will probably sell immediately” type observations
• New construction releases or off-market whispers
• Featured open houses for the weekend
• A “sleeper pick” that seems undervalued or overlooked
• Honest thoughts about pricing, location, layout, or competition

The commentary matters just as much as the listings themselves. Buyers (i.e., potential clients) love hearing things like, “Photos do not do this one justice,” or “The kitchen is dated, but the neighborhood is phenomenal,” because it feels like insider information rather than marketing.

And the best part is that this keeps you top-of-mind without feeling overly sales-focused. Instead of chasing leads, you become a trusted source of local market intelligence. Buyers begin to look forward to your Thursday email because it feels useful, current, and a little exclusive.

That is a very different relationship than simply being another agent in their inbox.

Bonus Tip: Record a 10-second social media stories video teasing your Thursday email, and ask if anyone would like to be added to it.

So, Where Do You Actually Get the “Insider Scoop”?

A lot of agents hear this idea and immediately think, “Okay… but where am I supposed to find all these upcoming listings?”

Learning where to look is the only hard part of this strategy. A huge amount of this information is already floating around inside the agent community. You just need to start paying attention to it and building relationships around it.

Many brokerages have monthly sales meetings, office Facebook groups, Slack channels, or internal email threads where agents mention upcoming listings before they hit the market. Start listening closely to what people say they have coming up. If something sounds like a strong fit for your buyers, ask if they would mind you sharing a teaser in your Thursday roundup.

You can also proactively reach out to colleagues and say something simple like:
“Hey, I’m putting together a weekly insider scoop email for buyers. If you have any coming soon listings you want extra exposure on, send them my way.”

A surprising number of agents will happily participate because it gives their listing additional marketing before launch.

Another great strategy is previewing hot listings in your market and asking the listing agent whether they mind you talking about the property or sharing the open house. Most agents are perfectly fine with this as long as you are respectful, transparent, and never imply the listing is your own.

Do not present another agent’s listing as if you represent it. Always give proper credit, mention the listing brokerage when appropriate, and ask permission before featuring properties in your newsletter or social content. You are using this method to build yourself up as the agent with the true inside scoop for buyers, not the listing agent who has it all.

If you approach it collaboratively instead of competitively, this becomes a win for everyone involved: The listing agent gets more exposure, your buyers get better information, and you become known as the agent who always seems to know what is coming before everyone else does.

© 2025 Bellamy House. All rights reserved.
The resources, templates, and content provided are for educational and informational purposes only and do not constitute legal, financial, or business advice. Use of these materials does not guarantee specific results. By accessing this site and its materials, you agree not to reproduce, resell, or distribute any content without written permission.